Two Sales Persons

Mukesh and Anil joined a company together a few months after their graduation from university.

After a few years of work, their Manager promoted Mukesh to a position of Senior Sales Manager, but Anil remained in his entry level Junior Sales Officer position.

Anil developed a sense of jealousy and disgruntlement, but continued working anyway.

One day Anil felt that he could not work with Mukesh anymore. He wrote his resignation letter, but before he submitted it to the Manager, he complained that Management did not value hard working staff, but only promoted the favoured one!

The Manager knew that Anil worked very hard for the years he had spent at the company; even harder than Mukesh and therefore he deserved the promotion. So in order to help Anil to realize this, the Manager gave Anil a task.

“Go and find out if anyone is selling water melons in town?”

Anil returned and said, “yes there is someone!”

The Manager asked, “how much per kg?” Anil drove back to town to ask and then returned to inform the Manager; “they are Rs 13.50 per kg!”

The Manager told Anil, “I will give Mukesh the same task that I gave you.”

So the Manager said to Mukesh, in the presence of Anil; “Go and find out if anyone is selling water melons in town?”

Mukesh went to find out and on his return he said:

“Manager, there is only one person selling water melons in the whole town. The cost is Rs 49.00 each water melon and Rs 32.50 for a half melon. He sells them at Rs 13.50 per kg when sliced. He has in his stock 93 melons, each one weighing about 7kg.

He has a farm and can supply us with melons for the next 4 months at a rate of 102 melons per day at Rs 27.00 per melon; this includes delivery.

The melons appear fresh and red with good quality, and they taste better than the ones we sold last year.

He has his own slicing machine and is willing to slice for us free of charge.

We need to strike a deal with him before 10 a.m. tomorrow and we will be sure of beating last year’s profits in melons by Rs 223. This will contribute positively to our overall performance as it will add a minimum of 3.78% to our current overall sales target.

I have put this information down in writing and is available on spreadsheet.

Please let me know if you need it as I can send it to you in fifteen minutes.”

Anil was very impressed and realized the difference between himself and Mukesh. He decided not to resign but to learn from Mukesh.

Let this story help us keep in mind the importance of going an extra mile in all our endeavours.

You won’t be rewarded for doing what you’re meant to do, you only get a salary for that! You’re only rewarded for going an extra mile; performing beyond expectations.

To be successful in life you must be observant, proactive and willing to do more, think more, have a more holistic perspective and go beyond the call of duty…

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Beware: 7 retailer tricks that make you spend more

If you are planning a shopping binge this festive season—online or offline—make sure you don’t fall prey to these retailer tricks.

Decoy Pricing

This tactic is used by many stores.

If a product worth Rs 1,000 is placed next to those worth Rs 500 and Rs 1,100, you are likely to pick the Rs 1,000 product and think of it as a good deal.

It’s a diversion to make the costly items seem economical. It’s also used in restaurants, where menus list high cost items next to cheaper ones.

Open the Wallet

At the checkout counter, have you noticed small items like low-priced wallets, accessories, snacks and chocolates?

They are there for a reason. After an exhaustive shopping session, you are an easy prey with little self-control. So you will easily succumb to chocolates and small items.

Downloading Apps

How many e-commerce apps have you downloaded on your phone?

Even if you are not an avid shopper, you may succumb to regular alerts and messages of early-bird notices and buy things just because they are on sale or make impulse purchases for items that you don’t really need.

Free Samples

The free sample stations strategically placed in malls and grocery stores are not just a marketing strategy for a new product or eatable, but are also intended to make you linger around and buy other items placed in the area or aisles positioned next to these stations.

Mesh Bags Costlier

Did you think the vegetables packed in mesh bags were for your ease of picking and carrying?

Not always. They are costlier than loose items, and may also be a mix of good and damaged items.

So it may be more cost-effective to spend five more minutes and pick the vegetables by hand.

Small Packages Sell Big

If you think you are saving money by buying items that come in packs, say, a six-pack of juice cartons or probiotic packs, think again.

Research shows that you invariably end up consuming more over time, a smart way to make you spend more each time.

So unless you are entertaining or planning a trip, try not to go in for the ‘economical’ packs.

Discount Traps

‘Buy one, get second at ’50 per cent’ or ‘Buy one, get one free’ don’t make for good offers.

The first one is only providing a 25 per cent discount on each item. In the latter, the price may cover both items.

Online sales may also offer discounts with limited validity or on the next purchase.

Originally at http://m.economictimes.com/slideshows/investments-markets/beware-7-retailer-tricks-that-make-you-spend-more/discount-traps/slideshow/54386057.cms